1. OVERVIEW

Channel management is the process of managing online distribution channels in order to sell hotel inventory to various agents across the globe. It is the only way to effectively reach a global audience without risking overbookings. Channel management helps in developing a program for selling and servicing customers within a specific channel. The aim is to streamline communication between a business and the customer.

A channel manager is a service provider that links the property management system (PMS) a hotel uses to manage its rooms and prices, with online platforms. It lets a hotel automatically update its rates, availability and reservations on several platforms all at once.