A loyalty program is a special marketing tool that helps a company to establish long-term relationships with its customers and to turn them into frequent buyers. For instance, by using this tool you can stimulate direct sales and offer cumulative loyalty programs to your tourists.
The essence of such programs is that for each booking made through your company tourists earn a certain number of points. When a particular amount is scored, they can get a bonus or a present, which motivates them to book through your company next time.
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