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Classify your clients;
Track opportunities with potential clients;
Manage marketing campaigns;
Keep history of communications with clients;
View overall analytics upon clients.
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Loyalty
A loyalty program is a special marketing tool that helps a company to establish long-term relationships with its customers and to turn them into frequent buyers. For instance, by using this tool you can stimulate direct sales and offer cumulative loyalty programs to your tourists.
The essence of such programs is that for each booking made through your company tourists earn a certain number of points. When a particular amount is scored, they can get a bonus or a present, which motivates them to book through your company next time.
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When you use loyalty points, they are automatically converted into the money equivalent according to the system settings. The amount to be paid is a total sum of booked services excluding money equivalent of the loyalty amount.
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Classifications
Extended CRM Classifications — allow you to:
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On the Clients menu, click on Agencies/Distributors or Corporate clients.
Choose the client.
In the field Industry, specify the necessary one.
In the field Company size , specify the number of employees.
Click Save.
Opportunities
Extended CRM Opportunities — allow you to handle “big deals” with potential clients. Thus you can participate in tenders for corporate travel management or hold negotiations with large Agency chains and within the system reflect the current status of each such opportunity and assign who is responsible for it.
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On the Clients menu, click on Agencies/Distributors, Corporate clients or Private clients.
Choose the client.
Go to Opportunities tab a click Create.
In the Opportunities menu specify all the necessary information.
Click Save.
Campaigns
Extended CRM Campaigns — allow you to manage marketing campaigns. Thus, you can plan what steps towards gaining new clients you’re going to undertake, what is the allocated budget and who is responsible for each campaign.
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On the Marketing menu, click Campaigns.
In order to create a new campaign, click Create.
Specify all the necessary information.
Click Save.
History of Communications
Extended CRM History of Communications — is the way to have full knowledge on your clients and relationships with them. With this module you can:
Record all calls and meetings held with your clients;
Plan and send arbitrary mails to your clients directly from the system;
Have reminders on home page about upcoming events;
Get quick and easy access to history of all previous communications with regards to certain client, opportunity or reservation.
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Analytics
Extended CRM Analytics — gives you full overview upon your clients including average trip budget, preferred locations, categories and more. With this analytics you can have better understanding what can be proposed to each company.
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Subscription for marketing e-mails
There’s possibility to specify who from your clients should receive marketing e-mails. You can use this option to organize mass mails.
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